A group of graphic designers (Joe, Huong, and I) are helping build Block by Block, Inc., a non-profit organization to help prevent bullying, violence, and other negative-urban-school-related activity, one block at a time. We are planning on having mini TV episodes with live action and fairly raw subject matter. This is REAL, but NOT REALITY TV. Think “less dramatic Degrassi” or “The Wire” or “Friday Night Lights,” but for kids. We have a ton of stuff in mind here, but first we have to build a brand identity. Here are our logo variations, round II. What one(s) stick out to you?

*Keep in mind the demographic is 8-12 year-olds. We are really pushing for this to be on Cartoon Network (they are already reading our scripts!) :)