SelfEco Caterware

SelfEco is a United States made, eco-friendly, premium line of 100% compostable PLA materials. They offer a high-end option to the sustainable market. All SelfEco products are tree-free, petroleum-free, BPA-free, and industrially compostable. When Danny Mishek (owner of SelfEco) approached me, his company was in need of an ecommerce site that not only sold his products, but told a story. Through a unique and modern design process, we came up with a Shopify site that allowed the customer to explore all the points that made SelfEco different. After exploring, the customer was invited to check out the product pages where they could learn more, get wholesale information, and ultimately follow through with a sale.

After the site was done, we continued using our visual identity through other branding materials such as print collateral, social media posts, content-focused blog articles, and other bits of marketing along the way.


  • Creative Direction
  • Branding
  • Marketing
  • Print Design
  • Web Design & Development
  • SEO
  • Social Media
  • Photography
Ben did an awesome job in describing what we would get up front and showed us with great end results. He was patient and a good listener to our needs. I am a big Ben fan and a giant Shopify fan!
— Danny Mishek, CEO