Sleep Number Emails

With the launch of their new SleepIQ™ technology, Sleep Number wanted an Email format that would not only show off their new creative tone, but would also function the same on every device. I developed a modular system that would respond to any screen size, content blocks were able to be rearranged as needed, and was coded almost exclusively in email-friendly HTML. If you want to see this template live, please sign up for Sleep Number emails in the footer of their website:


  • Creative Direction
  • Email Design
  • UI
  • UX
Hey Ben, just wanted you to know how grateful I am for all your help on BSM, especially for social. We LITERALLY could not have gotten this launched without you. So far, the sweeps hashtag has so many submissions that I can’t even get through them all. People are submitting fake photos of themselves sleeping and Chris just told me that very few of them are bots – they’re having great back and forth with people already. Excited to see what the rest of the month holds. Happy to work with such a stellar guy.
— Kaitlyn Cox, Social Media Manager, Sleep Number

SleepIQ Onboarding Emails

Thank you Ben Rummel, Andy Hauck, and Jeff Ryan for creating the outstanding design concepts in mail & email and making it cohesive across the two channels.
— Dawn Mergenthaler, Senior CRM Marketing Manager, Sleep Number