SLEEPIQ KIDS™ PLUSH Monster & Monster Detector

With the launch of their new SleepIQ Kids™ bed at CES, I worked with Sleep Number to design out their Monster Detector App graphics. The App was so successful at CES, that I was asked to design two plush monsters to be used as an add-on item at checkout. Both on their website and in all 550 stores across the US. I owned the process from sketches, to mockups, to working with our manufacturer in China, all the way to store displays. It was a wonderful experience in product design, something graphic designers rarely get to dabble in!


Creative Direction, Product Design