Steel Wellness Center

Steel represents a new breed, a new generation who have graduated from a fitness craze to a holistic wellness focus. Steel is the anti-club: intimate not gargantuan; real people not a sea of changing name tags; freedom not rules.


  • Creative Direction
  • Branding
  • Marketing
  • Identity Design
  • Print Design
  • Web Design & Development
  • Clothing Design
  • Photography by Taylor Tupy