YU Bed - by Sleep Number

Before Sleep Number introduced the 2016 CES award winning IT bed, the IT bed was known as the YU bed. The YU bed was to be a smart connected bed-in-a-box mattress that tracks how well you sleep via built-in sensors and integrations with select products from NestFitbit and other companies. It was to be sold to Millennials looking for their first high end bed out of college. Although their bed-in-a-box mattress concept DID come to life, it was under a new name "IT". Here is my little visual branding concept and lifestyle deck I pitched in 2015 before the product name change.


  • Creative Direction
  • Branding
  • Identity Design