Director of Ecommerce

Revenue, UX, CRO, SEO, ADA, Retention, and Growth

  • I lead Ecommerce growth, streamline site structure, and fix broken systems.

  • I make sure site traffic has somewhere relevant to land and is consistent with all marketing efforts.

  • I find bottlenecks and dropoff points in the customer journey, and smooth out the mess.

  • I simplify decisions for everyone. Customer decisions. Internal decisions. Data-based decisions.

  • I protect revenue by owning all of my KPI outcomes. Conversion, retention, margin, lifecycle... everything.

  • My style is simple. Clear priorities. Direct decisions. Fast execution. 

  • Real results. No drama. No ego. No complicated decks. No overly corporate jargon.

Outside of work, I’m a dad, snowboarder, and lifelong tinkerer who spends too much time rebuilding old Volkswagens. I bring that same steady, curious mindset to the workplace. Understand how the machine works, strip away what isn’t needed, and make it run better, faster, and more efficiently.

Download Resume (332 KB)

Key Metrics

Here’s a few high level outcomes from ownership across UX, lifecycle, and revenue operations:

Conversion rate lifts from 8-52% across PDPs, carts, and checkout

Checkout and cart performance improvements up to 25%

Subscription attach and retention improvements through optimized flows

Owned channel revenue share raised to 65-86%

Supported brands scaling into the $2-5M range by simplifying UX and CRO paths

Organic and owned traffic growth between 65-113%

Collection page and merchandising performance lifts through structured UX

Partners, Affiliates, and preferred tech

Capabilities

I know how to diagnose what’s holding a Shopify store back and how to fix it. From UX and CRO to lifecycle and site architecture, I bring a clear, practical approach that drives measurable growth.

Shopify Plus Partner
 

    • Shopify Plus

    • Recharge

    • Klaviyo

    • Attentive

    • Gorgias

    • GA4

    • Triple Whale

    • Microsoft Clarity

    • Convert.com

    • Level Access

    • ChatGPT

    • Google Gemini

    • Page Speed Insights

    • A/B Testing Roadmaps

    • Conversion Rate Optimization

    • Funnel Design

    • Checkout & Cart Logic

    • Dynamic Upsells

    • Bundling

    • Site Speed Optimization

    • Heatmap & Behavior Analysis

    • Search Engine Optimization

    • Lifecycle Email & SMS Automation

    • Retention Strategy

    • UTM & Attribution Management

    • Customer Journey Mapping

    • Owned Channel Revenue Growth

    • Product Placement Strategy

    • Category Page Optimization

    • Seasonal Landing Pages

    • Content + Commerce Storytelling

    • Visual Merchandising

    • Buying Guides & Banners

    • UX/UI Design

    • Brand Development

    • Graphic & Web Design

    • Creative Direction

    • Campaign Design

    • Content Development

    • Cross-Functional Collaboration (Design, Dev, Marketing)

    • Vendor & Developer Management

    • QA & Coding

    • Data-Driven Decision Making

    • B2B Lead Gen Funnels

    • Operator and Owner Mindset

 

CURRENT EMPLOYMENT

PAST EMPLOYMENT

Education

BFA in Graphic Design, Minneapolis College of Art & Design, Minneapolis, MN

I've had the privilege to work with great companies such as...