Block by Block Identity System

BLOCK BY BLOCK, INC. // [2011]

Below is a full identity system and 16week project by me and a few friends at MCAD:

“By watching your mother become hopelessly addicted to meth, by being thrown out the house by her abusive boyfriend and having to scavenge for food anywhere you can, by being relentlessly bullied because you are small, or not American, or simply perceived as different, by succumbing to peer pressure and getting involved in situations that you don’t know how to control, drugs, alcohol, gangs, the street.”

The BxB project is a movement to work with troubled kids to help eliminate negative actions and events in schools. They listen to what kids are saying, they involve kids in our their process, and they give back to them a wide variety of media and entertainment that engages their imaginations and provides them with ways to protect themselves. It is a clear path toward hope, and a direct way to help our kids see a positive future for themselves.

 Read more about this project on my website…